🎅The Swedes are going for a sustainable Christmas this year

Sustainable thinking has made an impact when it comes to our Christmas celebrations. This according to a survey from WWF.

35 percent of the thousand Swedes interviewed say that they will prioritize a more sustainable Christmas than last year. 49 percent will buy fewer Christmas presents this year and 57 percent say they will prioritize sustainable food on their Christmas tables this year, while 47 percent will reduce food waste.

Many also want to invest in better quality. 22 percent say they will eat less, but better meat. 33 percent of those surveyed say that they'll prioritize locally produced food and 22 percent will invest in eco-labeled food.

"We hope that the trend continues. It's very positive that more people contribute to a greener Christmas with greater concern for the environment and climate", says WWF's Secretary General Gustaf Lind.

A large majority, 84 percent, also think it is important to avoid products that contribute to deforestation of rainforest in Christmas presents. Chocolate is an example where it is possible to avoid supporting environmental degradation by only buying certified goods. WWF primarily recommends chocolate that is KRAV-labeled, EU-organic, or certified by Fairtrade or the Rainforest Alliance.

"We see that consumers are becoming increasingly critical, many want to make a difference in their everyday lives and are aware that their choices matter. We encourage clearer and better guidelines for certification and eco-labeling of products", says Lisbeth Larsson, Head of Communications at WWF.