♻️ Pyramid out of 20 ton plastic inspires clean-ups

A massive pyramid made out of plastic has just been built in Egypt. The pyramid weighs around 20 tons and contains the same amount of plastic as 1 million plastic bottles. Not only does the construction send a message regarding the plastic pollution, but also acts as a striking visual in advance of the Paris Climate Accord (COP27) which takes place in Egypt this year.

It took five days to build the pyramid that is taller than a three-story building and is located just outside of Cairo. The project is led by the zero-waste company Zero Co together with the wine seller The Hidden Sea and seeks to fund large-scale clean ups for the next 100 years. Besides this, the project also wants to drive accountability for the singe-use plastic problem. This initiative is called The 100YR CLEANUP On their website it says:

“It's up to all of us to untrash the planet, not just today, not just tomorrow, but across multiple generations. That's why we're committing to clean the planet for the next 100 years.”

Justin Moran, founder of The Hidden Sea which removes 10 plastic pieces of rubbish from the ocean every time one of their wine bottles is bought, said to Good News Network:

“Despite its epic size, the pyramid shows just a fraction of what is an incredible crisis.”

“Powered by wine drinkers, The Hidden Sea has removed 18 million plastic bottles from the ocean so far; this demonstrates that consumers simply need a clear way to be part of the solution. This COP27, our message is clear. It’s time to draw a line in the sand and change how we manage the crisis. Those who have the ability, have the responsibility.”

“We can’t fix the plastic problem alone, but we can give everyone the ability to take action,” said Mike Smith, Chief of Zero Co. “By working together with businesses, industry leaders and inviting the public to take direct action, we’ll be able to build a scalable solution to the problem and have a huge impact.”

The two companies hope to raise $1,000,000 for the 100YR CLEANUP during the next 12 months. That kind of money will remove 15 million water bottles worth of rubbish as well as drive the initiative’s mission.

Individuals and businesses can buy a bundle of rubbish from the initiative and sponsor future cleanups all around the world. If the initiative gets enough funding, they want to build full-time teams in both Southeast Asia and Australia who will clean the planet 5 days a week, every week, every year for the next 100 years.

Initiatives like this one is what makes a greener and more sustainable future come sooner.

Picture: 100YR CLEANUP via Good News Network