🕺 He created a low-cost AI music video for Eurovision, with 94% lower energy consumption

🕺 He created a low-cost AI music video for Eurovision, with 94% lower energy consumption

Filmmaker Matthew Blakemore created the video for just $800, using AI tools for music, sound effects, and visual content. The video includes over 35 references to Eurovision Song Contest and showcases how AI can enable content creation with limited resources.

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  • A music video produced with AI technology consumed only 61.5 kWh of energy, compared to 1,000-10,000 kWh for traditional video production.
  • Filmmaker Matthew Blakemore created the video for just $800, using AI tools for music, sound effects, and visual content.
  • The video includes over 35 references to Eurovision and showcases how AI can enable content creation with limited resources.

Drastically reduced energy consumption

London-based filmmaker Matthew Blakemore produced the music video Glitter Tsunami, demonstrating how AI-assisted production can cut energy consumption by 94%.

The project used a total of 61.5 kWh, compared to the 1,000-10,000 kWh typically required for traditional productions.

AI was integrated into multiple stages of the process:

  • Over 100 music versions were generated, consuming 0.77 kWh.
  • A total of 840 sound effects were created, with 42 selected for the final product, using 0.33 kWh.
  • More than 15,000 AI-generated images and 1,000 video clips were produced, requiring 60.41 kWh.

Affordable and packed with Eurovision references

The video, produced for only $800, premiered at the International Broadcasting Conference (IBC) in Amsterdam. Blakemore wrote the lyrics and storyboarded the video using traditional methods before leveraging AI tools to bring his vision to life.

The final video features over 35 Eurovision references, nodding to winners like Nemo and Loreen as well as past performers such as Daz Sampson and Scooch.

Changing the music industry

According to a 2012 study by Serrà, chord and melody variation in pop music has declined by about 50% since the 1960s. Surveys indicate that 65% of modern pop songs rely on pre-recorded loops, while autotune is used in 80% of commercial productions.

A 2023 Berklee College study found that 78% of professional songwriters using AI tools reported increased productivity without any negative impact on creativity.

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